True ingredients, sweet results
Smooth is skin deep
Made for estheticians by estheticians
Build a sustainable, luxe practice
Created by esthetician, cosmetics formulator and entrepreneur Tami Blake, Sweet & True Sugaring Co. is revolutionizing the world of sugaring and waxing. Our botanical, eco-conscious formulations and accredited sugaring certificate program are available exclusively to professionals.
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Clients can’t get enough…
Best Sellers
Treatment room musts
Backbar
Stock up on award-winning pastes and essential tools
Starter Kits
Everything you need to launch like a pro
Homecare
A botanical salon experience they’ll take home
Free + True Skincare
California-grown botanicals to thrill their senses
Become a Wholesaler
Made for eco-conscious salons and practices
We sell our award-winning sugaring paste, back bar, home care products, and waxing supplies exclusively to cosmetologists, estheticians, salons, and spas. The results? A fiercely loyal clientele. Apply for a professional account to make a purchase.
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Take a peek at our press
Love from Sugaristas and Waxers
‘The BEST sugar I have ever used. Truly. Even my clients are commenting on how much nicer it feels going on. Definitely a game changer”
- @femmefatale.beautyco
“Absolutely love your products! I have tried out many different products, but only have had amazing results with your brand.”
-Gracie
“Just got my ‘Snatched’ products in and had 3 Vajacials this week. My clients are in love with this new product! Amazing!”
-@sugaringmepretty
“…I think your company is the best sugaring company ever to be made. I am in love with almost everything you ever make. I wish I could buy gallons of Amore Body Oil…”
-Angela Marie
“I was really impressed with the results and ease of use of the Pro Paste on a few of my most difficult client hair types for Brazilians. I even did one male client I do every couple months and he noticed a difference. I have always been fearful of switching again as I have tried a couple other brands that just were not very good.”
Licensed to sugar
The only accredited sugaring certificate program in the US
Education is key to building a trusting, loyal clientele for a thriving sugaring and waxing business. Through in-person courses, webinars, and summits, we provide professional estheticians with the education, techniques, and certification you need to elevate the hair removal experience.
Stay in the know
Post-Sugaring & Waxing: Essential Tips for Preventing Ingrown Hairs, Dark Spots, and Inflammation.
Brazilian and body homecare after waxing and sugaring is essential to maintaining stellar results. Educating your clients about the importance of preventing ingrown hairs, dark spots, and follicle ...
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Are Sheet Masks Worth the Hype? Consider More Efficacious, Sustainable Alternatives.
As estheticians, we generate a ton of waste. While some of it is unavoidable, reducing the use of single use products in the treatment room with every opportunity is a smart and sustainable choice....
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Sugaring vs. Waxing: What is the difference?
When I opened my sugaring spa, True Waxology & Skincare, in Walnut Creek, California, I knew we needed to set ourselves apart from the waxing competition. A trip to the Middle East and a little...
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