True Ingredients, Sweet Results
Made for eco-conscious salons and practices
Why Sweet & True
Created by Estheticians. Backed by Results.
We know what it takes to deliver consistent, client-loved results; because we’ve been in the treatment room ourselves.
We are focused on clean, botanical formulas that work for all skin tones, textures, and service types.
Whether you're waxing, sugaring, or offering advanced skincare, we’re here to support your service and elevate your client experience.
Join thousands of licensed estheticians, waxers, and sugarists who trust Sweet & True for results-driven backbar + retail products.
We Recommend Starting With
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Login or apply for a wholesale account to view pricing
Login or apply for a wholesale account to view pricing
Login or apply for a wholesale account to view pricing
Login or apply for a wholesale account to view pricing
Login or apply for a wholesale account to view pricing
Login or apply for a wholesale account to view pricing
Login or apply for a wholesale account to view pricing
Login or apply for a wholesale account to view pricing
Login or apply for a wholesale account to view pricing
Login or apply for a wholesale account to view pricing
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Award Winning Formulations
Voted by pros year after year, our sugar paste, cleansers, and aftercare staples have earned top industry recognition not just for performance but for the results they help estheticians deliver every day.
From our Citrus Mint Cleanser to our Hydrate & Heal Balm and iconic sugar formulas, we’re proud to be setting the standard for clean and effective backbar care.
Sharing our award-winning formulations, techniques, and resources so other sugaring and waxing professionals could grow with us was a game changer.
Introducing Free + True Skincare
Holistic by Design. Clinical by Nature.
Clinical + Herbal + Inclusive
Free + True blends clinical performance with whole-plant wellness to create skincare that truly works without compromise. Founded by an esthetician and herbalist, our multitasking formulas are made with California-grown botanicals and science-backed actives that support your skin's natural healing power. Inclusive by design and safe for all skin tones, Free + True delivers facial fresh results that meet you where you are on your skin journey.
Shop Free + True Skincare
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Login or apply for a wholesale account to view pricing
Login or apply for a wholesale account to view pricing
Login or apply for a wholesale account to view pricing
Login or apply for a wholesale account to view pricing
Login or apply for a wholesale account to view pricing
Login or apply for a wholesale account to view pricing
Login or apply for a wholesale account to view pricing
Login or apply for a wholesale account to view pricing
Login or apply for a wholesale account to view pricing
Login or apply for a wholesale account to view pricing
Login or apply for a wholesale account to view pricing
Login or apply for a wholesale account to view pricing
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